POST-IT NOTES FROM JAN WORKSHOP
– add history to place
> contextualisation – richer experience
> serendipity [google, searchable]
(space as sphere for chance encounters, discovery)
> their methods can be useful
– ATTENTION ECONOMY-
Cinema as site of consumption (pop-up cinemas in High Sts)
Different users and uses and applications of apps eg bespoke, education
Location-based engagement (LBE) is the new marketing buzz-word and is summed up in the SoLoMo Manifesto by Rob Reed http://momentfeed.com/whitepaper/ who argues that “the anatomy of place” consists of a continuum from the permanent (the earth on which it stands) to the emphemeral (its virtual online presence) and that: “locations must be optimized for engagement in the same way websites are optimized for search”.
Close The Door research project that ‘gamifies’ eco theme – sharing locations where shop doors aren’t kept shut to conserve energy, and person who shares gets points – explores motivation for people to engage with crowdsourcing content and information
http://big.cs.bris.ac.uk/projects/close-the-door has a little more blurb but not much about the project – Paper accepted for CHI so published in April 2013
“an opportunity for singles to instantly share their social media information for potential hook-up at a later date. A secret location will be announced at noon on February 13th and by 3pm participants will converge on that spot wearing, carrying or displaying their unique 2D code”
http://www.guardian.co.uk/film/shortcuts/2013/jan/16/twitter-users-film-industrys-critics – using twitter comments to promote films = example of solomo? and/or crowd sourcing?
marketing – engagement using mobile phones
twihards uploading pics to giant mosaic